min SEM Webinar:

Search Engine Marketing Strategies for Media Companies

Tuesday, September 25, 2007
1:30-3:00 p.m. ET

Invite your whole team to attend at one low price. $297 per location
Each registration comes with access to the archived version of the program and the materials for 1-year.

This Webinar, presented by min and min’s b2b, is designed for sales producers and teams of all sizes at forward-thinking magazine companies.

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

About the Webinar:

As a key driver of your magazine brand, you have a lot more control over your online presence than you might think. But it takes a savvy understanding of how Search Marketing and optimization works -- and a realization that as a marketing or PR practitioner, you can harness SEM and SEO to your advantage – whether it’s to drive traffic and advertisers, to engage with new audiences, too enhance your media relations, to stave a crisis or to announce a brand spinoff or new feature.

Join us on Tuesday, September 25 for a 90-minute workshop on Search Engine Marketing Strategies for Media Companies. Brought to you by the most trusted media resource – min – this workshop is designed for you and your marketing and communications team. We’ll give you the smartest, proven strategies for understanding Search, executing successful SEM, writing effective social media press releases, improving your Search rankings, and much more. Just 90 minutes of your time, and you will become the resident Search expert in your organization.

Our experts will cover the following:

• Increasing Web traffic through SEO
• Using SEM to boost audience engagement
• Writing social media press releases that work
• Conducting keyword research and finding the keyword sweet spot
• Optimizing content online, posting it and building reciprocal links
• Linking techniques: from blogs to social networking pages
• Creating a cross-discipline team to improve SEM in your company
• Understanding how your company and brands are being searched and identifying the most popular search terms for your campaigns
• Fully optimizing the content across domains and linking content utilizing "best practices"
• Leveraging highly optimizable, third-party, social media environments.
• Identifying and courting the most influential voices within the top search engine results
• Demonstrating the “viralness” of your SEM efforts
• How to optimize your video and images for Search
• Tracking optimization's effects and measuring promotion's results
• SEM tools, resources and SEM for-hire checklists

Speakers:

	Paul Bruemmer Director, Search Marketing Red Door Interactive
	Sandor Marik Director of Search Marketing CondeNet
	Derek Fulford Search Marketing Manger The Weather Channel
	Moderator: Jeremy Greenfield, editor minonline

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Who should attend?

Sales Producers and Managers of all Sizes at Consumer & Business to Business Magazine Brands, including:

• Sales Executives 
• Sales Managers/Directors 
• Vice Presidents 
• Publishers 
• Group Publishers 
• Business Development Managers 
• E-media Directors 
• Presidents & CEOs 
• Account Executives 
• Sales Executives 
• CFOs
• Marketing Directors
• Consultants

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $297.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions? [Register Now]

If you gave questions about the program, please contact marketing coordinator Saun Sayamongkhun at ssayamongkhun@accessintel.com or 301-354-1610,  If you are having any technical difficulties or need assistance meeting the requirements above, please contact our Technical Support Center at 1-866-709-8255 or click here.

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