Min Webinars:
Internet Advertising Sales Workshop
Sell More Internet Advertising & Grow Your Online Business

Presented by min and leading sales trainer Daniel Ambrose

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• About the Trainer Daniel Ambrose
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

The Webinar is designed for publishing management, sales managers and teams of all sizes of magazine companies.

Ad sales isn’t what it used to be – and that’s actually a good thing. With the Internet and other digital platforms, you can actually sell more – and sell better. But, as we learn from our readers every day, selling the online brand is a work in progress. A little training couldn’t hurt. That’s why we’ve put together this 90-minute Internet Sales Webinar – for busy, time-strapped sales management and teams who would rather just close the deal but recognize they have more to learn about selling online.

Based on research and discussions with magazine executives at all types of media companies, we’ve designed 90 minutes of intensive online sales training from in-the-trenches sales strategy and tactics consultant Dan Ambrose who has worked with dozens of companies on selling online.

The min Internet Advertising Sales Webinar will cover the following online sales essentials:

Internet Fundamentals:

• Overview of Internet media economics
• Internet terminology and metrics
• Leveraging your stats, from CPMs to CPCs
• Using Internet audience research
• How display advertising fits in the world of search advertising, affiliate marketing, pay-per-click advertising and the rest of the fast changing world of Internet advertising.

Structure for success; what systems will you need?

• Site serving, ad-serving
• Audience measurement and research
• Ad inventory forecasting and monitoring
• How to structure your sales team
• Create highly motivational compensation packages.

Integrated Sales:

• Selling webinars, integrated sponsorships, email newsletters, other rich media and more
• How to sell video and mobile sponsorships
• Discuss click-through rates and handling click-through rate objections.
• Inside the media buyer’s mind: types of programs they’re looking for
• The media buying process, from RFP to the close
• Elements of a successful proposal
• Case studies of integrated advertising programs that are working for your peers.

About the Trainer Daniel Ambrose

Daniel Ambrose is a veteran magazine publishing executive who is now Managing Director of ambro.com, corp., which he launched in 1994. Before establishing the company Ambrose was Vice President and Publisher of Child Magazine at the New York Times Company. Ambrose led Child to be named in Adweek's "10 Hottest Magazines," two consecutive years. He also spearheaded an initiative to make Child the first major consumer magazine to selectively deliver individually-customized editorial content.

Previous to working for Child Ambrose was Advertising Sales Director of Cahners Consumer Magazines (and TV) Division where he managed ad sales in Healthy Kids magazines, and American Baby Sampling and Couponing programs.  At Cahners Ambrose helped launch the Healthy Kids TV Show, which sold-out before the launch and was profitable from the first year in production. He also conceived and sold American Baby's Discovering the First Year of Life, a one-hour cable special.

From 1983 until 1987 Ambrose served in several executive management positions at Hearst Magazines Division, first at House Beautiful, and finally as Director of Corporate Advertising. As director he lead marketing, sales and administrative management to multi-magazine advertising packages for Hearst's largest and most important clients, running approximately 3,500 advertising pages annually. Ambrose was also responsible for the creation of the first "Electronic Rate Card," on computer disk, which was used by advertising media planners to instantly price Hearst Magazine packages.

Ambrose joined Hearst from Ziff Davis where he was Advertising Director of Backpacker, and SkiXC magazines and where he was trained in the classic Ziff Davis structured selling method.

Ambrose began his media career at The Washington Monthly a small but influential public affairs magazine. He served as Advertising Manager and Advertising Director of American Film magazine at The American Film Institute for four years where he quadrupled advertising pages and increased revenue 10 times.

Who should attend?

Sales Producers and Managers of all Sizes at Consumer & Business to Business Magazine Brands, including:

• Sales Executives 
• Sales Managers/Directors 
• Vice Presidents 
• Publishers 
• Group Publishers 
• Business Development Managers 
• E-media Directors 
• Presidents & CEOs 
• Account Executives 
• Sales Executives 
• CFOs
• Marketing Directors
• Consultants

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $297.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions? [Register Now]

If you gave questions about the program, please contact marketing coordinator Saun Sayamongkhun at ssayamongkhun@accessintel.com or 301-354-1610,  If you are having any technical difficulties or need assistance meeting the requirements above, please contact our Technical Support Center at 1-866-709-8255 or click here.

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