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• What we'll cover
• Who is this course for? 
• Your take-aways
• About trainer Daniel Ambrose
• Questions?

Is selling internet advertising different than selling print advertising or the same?  Yes -- it is different AND the same.  In this fast-paced class you’ll learn the differences and the similarities so you can build on what you already know, and adapt to the new and ever-changing world of Internet advertising. 

Starting with the fundamental and most up to date economics of the Internet, and building the product knowledge so you can go toe-to-toe with any Internet advertising executive, you’ll come away from this class ready to make a state of the art proposal to a major Internet advertiser.  And you’ll easily see how to bring your existing skills in print sales to bear and the new skills learned from this class on selling successfully in the fast growing Internet advertising market.

Accelerate your revenue with the highly acclaimed Internet Sales Workshop, a fast-paced class that gives you all you need to know to sell more Internet advertising and grow your media business faster. Pick your tailored workshop – B2B Media Professionals on July 31st or Consumer Media on August 1.

What we'll cover:

• An introduction to Internet media economics: how do you make money and how much can you make?
• Product knowledge and terminology.
• Important Internet advertising infrastructure.
• Not just banners and buttons, but webinars, integrated sponsorships, newsletters, videos, white papers and other rich media, and more.
• Internet audience research and how it is used.
• What Internet advertising agencies want to know.
• Tactics and strategies for selling Internet advertising.
• Advertising programs that are working for your peers.
• How to configure your proposal.
• How to discuss click-through rates and handle click-through rate objections.
• How display advertising fits in the world of search advertising, affiliate marketing, pay-per-click advertising and the rest of the fast changing world of Internet advertising.
• Your questions.

Who is this course for?

Print and new media management, sales management and sales people who need to increase their knowledge of digital media sales and accelerate their online media revenues.  Every minute of the all day seminar will be packed with need-to-know information.

Your take-aways: 

A complete course notebook, a Certificate authenticating your participation in the workshop, and all your questions answered.

About trainer Daniel Ambrose

Min Webinars:
Internet Advertising Sales Workshop

Sell More Internet Advertising & Grow Your Online Business

Presented by min and leading sales trainer Daniel Ambrose

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• About the Trainer Daniel Ambrose
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

The Webinar is designed for publishing management, sales managers and teams of all sizes of magazine companies.

Ad sales isn’t what it used to be – and that’s actually a good thing. With the Internet and other digital platforms, you can actually sell more – and sell better. But, as we learn from our readers every day, selling the online brand is a work in progress. A little training couldn’t hurt. That’s why we’ve put together this 90-minute Internet Sales Webinar – for busy, time-strapped sales management and teams who would rather just close the deal but recognize they have more to learn about selling online.

Based on research and discussions with magazine executives at all types of media companies, we’ve designed 90 minutes of intensive online sales training from in-the-trenches sales strategy and tactics consultant Dan Ambrose who has worked with dozens of companies on selling online.

The min Internet Advertising Sales Webinar will cover the following online sales essentials:

Internet Fundamentals:

• Overview of Internet media economics
• Internet terminology and metrics
• Leveraging your stats, from CPMs to CPCs
• Using Internet audience research
• How display advertising fits in the world of search advertising, affiliate marketing, pay-per-click advertising and the rest of the fast changing world of Internet advertising.

Structure for success; what systems will you need?

• Site serving, ad-serving
• Audience measurement and research
• Ad inventory forecasting and monitoring
• How to structure your sales team
• Create highly motivational compensation packages.

Integrated Sales:

• Selling webinars, integrated sponsorships, email newsletters, other rich media and more
• How to sell video and mobile sponsorships
• Discuss click-through rates and handling click-through rate objections.
• Inside the media buyer’s mind: types of programs they’re looking for
• The media buying process, from RFP to the close
• Elements of a successful proposal
• Case studies of integrated advertising programs that are working for your peers.

About the Trainer Daniel Ambrose

Daniel Ambrose is a veteran magazine publishing executive who is now Managing Director of ambro.com, corp., which he launched in 1994. Before establishing the company Ambrose was Vice President and Publisher of Child Magazine at the New York Times Company. Ambrose led Child to be named in Adweek's "10 Hottest Magazines," two consecutive years. He also spearheaded an initiative to make Child the first major consumer magazine to selectively deliver individually-customized editorial content.

Previous to working for Child Ambrose was Advertising Sales Director of Cahners Consumer Magazines (and TV) Division where he managed ad sales in Healthy Kids magazines, and American Baby Sampling and Couponing programs.  At Cahners Ambrose helped launch the Healthy Kids TV Show, which sold-out before the launch and was profitable from the first year in production. He also conceived and sold American Baby's Discovering the First Year of Life, a one-hour cable special.

From 1983 until 1987 Ambrose served in several executive management positions at Hearst Magazines Division, first at House Beautiful, and finally as Director of Corporate Advertising. As director he lead marketing, sales and administrative management to multi-magazine advertising packages for Hearst's largest and most important clients, running approximately 3,500 advertising pages annually. Ambrose was also responsible for the creation of the first "Electronic Rate Card," on computer disk, which was used by advertising media planners to instantly price Hearst Magazine packages.

Ambrose joined Hearst from Ziff Davis where he was Advertising Director of Backpacker, and SkiXC magazines and where he was trained in the classic Ziff Davis structured selling method.

Ambrose began his media career at The Washington Monthly a small but influential public affairs magazine. He served as Advertising Manager and Advertising Director of American Film magazine at The American Film Institute for four years where he quadrupled advertising pages and increased revenue 10 times.

Who should attend?

Sales Producers and Managers of all Sizes at Consumer & Business to Business Magazine Brands, including:

• Sales Executives 
• Sales Managers/Directors 
• Vice Presidents 
• Publishers 
• Group Publishers 
• Business Development Managers 
• E-media Directors 
• Presidents & CEOs 
• Account Executives 
• Sales Executives 
• CFOs
• Marketing Directors
• Consultants

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $297.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions? [Register Now]

If you gave questions about the program, please contact marketing coordinator Saun Sayamongkhun at ssayamongkhun@accessintel.com or 301-354-1610,  If you are having any technical difficulties or need assistance meeting the requirements above, please contact our Technical Support Center at 1-866-709-8255 or click here.

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Questions?

If you'd like to register by phone or have questions regarding the program, please contact Saun Sayamongkhun at ssayamongkhun@accessintel.com; 301-354-1610.  The min office is located at 110 William Street, 11th floor in NYC.