http://minonline.com MinOnline en-us 2008 Sun, 6 Jul 2008 16:50:43 EDT Face-to-Face Events Brave a Tough Market Business media companies have turned to face-to-face as a way to offset dipping print ad sales, but the sticker shock of transportation may well deter b2bers from making the trips to events. OPEC representatives say the price of oil will spike to $170 per barrel this... http://minonline.com/b2b/7895.html Mon, 30 Jun 2008 0:00:00 EDT "It's good not to keep it a secret anymore," says Euromoney Institutional Investor group publisher Nicholas Ferris. "I wanted to be the first company to do this." The "this" Ferris is referring to is The Financial Net (Thefinancialnet.com), a free social networking site for qualified professionals in the... http://minonline.com/b2b/7896.html Mon, 30 Jun 2008 0:00:00 EDT When it comes to marketing e-mails, marketers' main adversary is default image blocking in e-mail programs, according to the E-mail Experience Council's recently released Retail E-mail Rendering Benchmark Study. About 50% of users' e-mail programs suppress images by default, thereby reducing the impact of a... http://minonline.com/b2b/7897.html Mon, 30 Jun 2008 0:00:00 EDT "Logistics" is defined as the handling of details of an operation, and that is exactly what two titles in IMS' Transportation Boxscores--Reed Business Information's Logistics Management and Thomas Publishing's Inbound Logistics--appear to have done well in April. The two titles both showed year-on-year ad... http://minonline.com/b2b/7898.html Mon, 30 Jun 2008 0:00:00 EDT United Business Media's Everything Channel welcomed back RetailVision co-founder Liz Madden as managing... http://minonline.com/b2b/7899.html Mon, 30 Jun 2008 0:00:00 EDT By Steve Smith, Digital Media Editor for min, min's b2b and Minonline.com Seasonal and economic trends drove much of b2b Web traffic in April. As is customary, the agribusiness sector took to the fields and spent less time at Meredith's Agriculture.com (-15.03% page views, -0% unique visitors) and Farm... http://minonline.com/b2b/7900.html Mon, 30 Jun 2008 0:00:00 EDT Nielsen Business Media SVP of marketing Mark Hosbein answers this week's icebreaker question: What key features of a marketing e-mail stop you from immediately hitting the delete button? Which features tempt you to open the e-mail? Mark: I ask three questions before I consider reading an e-mail: 1) Is it... http://minonline.com/b2b/7901.html Mon, 30 Jun 2008 0:00:00 EDT Back in May 2007, Nielsen Business Media's EMB magazine was folded into Impressions (see Minonline.com/b2b/7326.html). "We're now seeing the uptick of that strategic decision," says Impressions associate publisher Laurie Gonz, referring to Impressions' nearly 10% increase in ad page sales YTD and... http://minonline.com/b2b/7902.html Mon, 30 Jun 2008 0:00:00 EDT PC World Embraces Rivals' Product Reviews in Attempt to Become Go-To Source Business practices seem to shift with the sands these days, and what may be innovative to some may be shocking to others. One tactic that might strike industry veterans as avant-garde is featuring your competition on your Web site... http://minonline.com/b2b/7903.html Mon, 30 Jun 2008 0:00:00 EDT The number of Americans who plan to travel during the upcoming Fourth of July weekend is down 1.3% from last year, according to the Automobile Association of America. Neither planes, trains nor automobiles are value options as modes of transport thanks to oil prices and a dicey economy. As such, the travel... http://minonline.com/b2b/7904.html Mon, 30 Jun 2008 0:00:00 EDT