Study: Bloggers Getting Real News Attention
Thursday, July 24, 2008

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Media research company Cision released research results which show the growing influence of blogs in the mainstream print media. Cision's study of the top 20 national magazines and newspapers shows that over the last 5 years, the number of times blogs and bloggers are mentioned in articles has increased more than 16-fold.

The top 20 national magazines and newspapers mentioned blogs and bloggers 13,066 times in the one-year period ending June 30, 2008. That compares to only 795 times in 2004 and 2,179 times in 2005.

Interesting, 57 percent of 178 journalists contacted said they read blogs at least two to three times per week, while 18 percent said they spend at least one hour per day reading them. 40 percent of the participating journalists employ blogs to find topics for stories, 30 percent use them to find experts, and nearly 58 percent use them to measure sentiment.

Publications included in the Cision research are the Arizona Republic, BusinessWeek, Chicago Tribune, Cosmopolitan, Dallas Morning News, Entertainment Weekly, Esquire, Financial Times, Houston Chronicle, InStyle, Los Angeles Times, Money, Newsweek, New York Times, People, Time, USA Today, Vanity Fair, Wall Street Journal, and the Washington Post.

If you have any breaking news please contact Amy Novak at anovak@accessintel.com

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