BREAKING NEWS & VIEWS

Surfing The Airwaves
Monday, June 30, 2008

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The Chicago Tribune  reported last week on American Airlines’ latest plan to try to retain customers (while emptying the change out of their pockets). American is now offering passengers the chance to test in-flight Internet access on two flights beginning today, with broader service expected to begin in the following couple weeks. Facing record high fuel prices, airlines are looking at entertainment and information services as ways to make a few more bucks per passenger. American's technology partner, Aircell LLC, will charge $9.95 to $12.95 for Internet service, depending on flight length. Aircell and American share the revenue, officials said.

Virgin America, and JetBlue Airways Corp. have also started to test free e-mail, instant-messaging and some Amazon.com services.
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