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Min Honors Advertisers at Sweet Sixteen Luncheon
Friday, April 18, 2008

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The Sweet Sixteen luncheon held at the Grand Hyatt on April 15 honored marketing leaders who help carry the torch for magazine brands and know that investment in magazines is money well spent. Always an engaging speaker, ESPN the Magazine's John Skipper was full of tips and advice, "I say the key to really connecting with you readers is to be like them. Diversify your workforces so that they reflect your audience." (See "What Advertiser's Want" panel from minday.)

Director of Global Advertising for Xerox Barbara Basney spoke highly of Xerox's ability to create campaigns that cross multiple platforms. "We are a great example of breaking down silos in the industry."

Min's 2008 Sweet Sixteen Honorees are:

  • Lee Baler, Associate Media Director, Digitas

  • Barbara Basney, Director of Global Advertising, Xerox

  • Jennifer Chatham, Activation Director, MediaVest

  • Tim Farish, SVP Brand Management & Media, NBC Universal

  • Beth Fidoten, SVP Print Media Director, Initiative: Media Advertising

  • Richard Gerstein, CMO, Sears, Inc.

  • Brenda Gonzalez, VP, Group Media Director, DRAFTCB

  • Carmen Graf, SVP/Group Media Director, GSD&M Idea City

  • Steve Maietta, VP, Associate Media Director, SLG Inc

  • Andrew McLean, Chief Client Officer, Global, Mediaedge:cia

  • Colleen Milway, Global Media Director, Campbell Soup

  • Kristen Nolte, Senior Marketing Planning and Analytics Manager, Dell

  • Michael Piluso, Worldwide Media Manager, Lenovo

  • Tyler Schaeffer, MindShare

  • Chinissa White, Senior Media Manager, Wal-Mart

  • Bree Winter, Media Supervisor, JWT




Keynote Speaker John Skipper of ESPN the Magazine

 
Barbara Basney, Director of Global Advertising for Xerox



Chinissa White, Senior Media Manager for Wal-Mart

 
  

Representatives from Min's Sweet Sixteen Picks

If you have any breaking news please contact Amy Novak at anovak@accessintel.com
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