TV Networks Score Significant CPM Hikes In Upfront:...HUH?

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By Ed Papazian If magazine publishers are still wondering whether all of that talk from advertisers about accountability is for real, the latest upsurge in television network CPMs in this spring's 2008-2009 upfront auction should be food for thought. How can it be that advertisers continue to pay more for...

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1. Media Stocks Are Being Slammed, Too. — October 6, 2008
2. "Woman's Day" Cancer Fight Includes Abc-Tv's Frosted Pink With A Twist. — October 6, 2008
3. "BusinessWeek" Captures Wall Street's Greed Is Good. — October 6, 2008
4. At Meredith, "Country Home" May Reduce, "Siempre Mujer" Will Add. — October 6, 2008

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