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Monthlies' July Boxscores Start The Second Half With A -11.34% Thud.

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Results were expected following June's -10.95% (min, May 19 and 26, 2008), and although July is the second smallest advertising month of the year (trailing January), the trend is troubling as ad sales for September (most issues close in mid-July) and the fourth quarter crank up. Blame the weak economy and...


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