Eye On Advertising

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Iris Dorbian Publishers Taking Editors On Sales Calls:Part 2 -- The Cons The once-sacred "church-state" separation has all but vanished as the editor's name and persona have become vital to the marketing of the magazine. Last week, I wrote of the support of editors making sales calls, with Parents...

• It Was A November With Little, Business-Wise, To Be Thankful For. 
• Guest Eye on Magazine/Agency Engagement Commentary by Starcom's Brenda White: This Fall, Put Strategy On The Menu. 
• "Motor Trend's" 2009 Car Of The Year Is Made In Japan... 
• U.S. Car Advertising Doesn't "Drive" The Magazine Business Anymore. 
• Mia Carbonell Left Rodale To "Pursue A Non-Media Venture." 
• MIN's Weekly Boxscores (week of November 24, 2008) 
• Advertising The Digital "Blank Space" 
• "Ladies' Home Journal's" Lee Says That 11 Years Of Seven McCaugheys Is Enough. 
• Two "Texas Monthly" Editors Form An "Ok Corral." 
• "Eldr's" Chad Lewis Cares About Eldrs. 
• "National Enquirer's" Dirty Dancing. 
• "Consumer Reports" Third Thanksgiving Caveat Emptor In "USA Today." 
• Hearst Magazines' Michael Clinton Has The Holiday Spirit. 
• Michelle Obama In Red Leaves Bonnie Fuller In Online Ecstasy. 

1. 2008 Was An Advertising Annus Horribilis For The Monthlies. — November 17, 2008
2. It Was A November With Little, Business-Wise, To Be Thankful For. — November 24, 2008
3. U.S. Car Advertising Doesn't "Drive" The Magazine Business Anymore. — November 24, 2008
4. Movies Help Monthlies' December Ad Pages--And Condé Nast--Rock. — November 19, 2007

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