Rebecca McPheters: Business As Usual Does Not Work In 2008

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Heed these words of Condé Nast Media Group president Richard Beckman: If one year the market's tight and you start throwing a firesale to get the volume, the following year you can't go back to business as usual. Condé Nast is pretty much alone among group publishers in its adherence to a published...

• 2008 Was An Advertising Annus Horribilis For The Monthlies. 
• Min Magazine Honorees Lapham And Johnson Are Among Journalism's Greats. 
• Endorsing Barack Obama Cost "The Economist" 200 Subscribers... 
• MIN's Weekly Boxscores (week of November 17, 2008) 
• MIN's BiWeekly Boxscores 
• "Pork Belly" Recipes 
• Tracey Altman's Publisher Career Is An "American Profile." 
• This Thursday (November 20): (1) "Condé Nast Portfolio's" Ahead Of The Curve Stars Those Who Warned Us. 
• (2) "Consumer Reports" And "Columbia Journalism Review" Come Together. 
• Working At "Outside" Is The "Ultimate." 
• "People's" Sexiest Man Alive Might Be "Loaned" From "Time" (Obama) Or "Si" (Phelps). 
• "Glamour's" Most Deserving Woman Of The Year Is 10-Year-Old Nujood Ali. 

1. 2008 Was An Advertising Annus Horribilis For The Monthlies. — November 17, 2008
2. North American Media Group First-Half Ad Pages Headed North. — October 20, 2008
3. The Wall Street's-To-Blame Magazine Layoffs Continue... — November 10, 2008
4. Endorsing Barack Obama Cost "The Economist" 200 Subscribers... — November 17, 2008

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