Eye on Digital Media: HEALTH.COM MAPS OUT A NEW BRAND JOURNEY

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What is a publisher to do in a category that is monstrously cluttered, thoroughly commoditized by me-too material, and dominated by such portal-sized Web brands as MAYOCLINIC.COM, HEALTHLINE.COM, and WEBMD.COM? Well, you can always resort to good old fashioned editorial creativity. "We believe there is...

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1. Monthlies' August Ad Pages Are Dogs (-13.07%), Not Dog Days. — July 21, 2008
2. The Eyes Of "Texas Monthly" Will No Longer Be Upon Mike Levy... — July 21, 2008
3. MIN's Weekly Boxscores (week of July 21) — July 21, 2008
4. "Newsweek" President/W'wide Publisher Greg Osberg Will Be Leaving This Fall. — July 21, 2008

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