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Guest Eye on Metrics Commentary by Rebecca McPheters: The Irrational Marginalization Of Magazines.

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At last month's 4As Media Conference in Orlando, Carat Americas ceo David Verklin posed the question: Are magazines in decline? David is not alone in questioning whether or not this is the case--and the fact that the question is being posed by one of the smarter people in our business is cause for real...


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