Guest Eye On Circulation Commentary By Jack Hanrahan: Why Rate Bases Matter.

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Some would like rate base guarantees to vanish. I think they need to stay...and this piece shares why. What wound me up on this topic was a recent speech by Jack Kliger at the Direct Marketing Association's Circulation Day in New York. (You can read his entire remarks on MAGAZINE.ORG.) Jack, of course, is...

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1. 2008 Was An Advertising Annus Horribilis For The Monthlies. — November 17, 2008
2. North American Media Group First-Half Ad Pages Headed North. — October 20, 2008
3. Endorsing Barack Obama Cost "The Economist" 200 Subscribers... — November 17, 2008
4. MIN's Weekly Boxscores (week of November 17, 2008) — November 17, 2008

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