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As print revenues falter, as media mindshare fragments, and as user-generated content creates uncharted territory for advertisers and publishers alike, what will media buyers want and need this year and beyond? The panel will focus specifically on media planning – big picture buyers who need to fit print, digital, TV and radio into a strategic brand goal.
This panel will help you craft smarter integrated programs for your clients and gain a better understanding of what your clients – and prospective clients – want.
Speakers:
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Brenda White
Vice President/Publishing Activation Director
Starcom
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Irene Grieco
Print Media Manager
Unilever
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George Janson
Managing Partner, Director of Print
Mediaedge:cia
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Jeff Ratner
Managing Partner, N.A. Digital Director
MindShare
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Steve Greenberger
President and CMO
SLG Advertising
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Moderator:
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Steve Smith
Digital Media Editor
min
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