 October was predictably strong for most of the service magazine sites as Halloween ideas and a seasonal refocus on the home scared up substantial spikes at Meredith's BHG.COM (+77.35% page views, +28.41% unique visitors versus September), and Hearst's COUNTRYLIVING.COM (+87.55% PVs, +17.79% UVs). The recently canceled HOUSEANDGARDEN.COM produced similar results (+99.55% PVs, +41.04% UVs), but with much emotion. Ordinarily, magazines just disappear from newsstands before an editor gets to say goodbye, let alone let readers respond. The digital age has even reformatted the way a book closes. House and Garden editor-in-chief (since October 1996) Dominique Browning announced the decision in a heartfelt online editorial that linked to forums where scores of readers wrote lengthy farewells in return.
Also notable in October: (1) PARADE.COM (+88.16% PVs, +67.25% UVs), in part from the MSN portal's heartier distribution deals and its picking up celebrity and health stories; (2) WIRED.COM (+39.44% PVs, +32.19% UVs), with--shades of Playboy --its slideshow of Tokyo's Adult Expo being the most popular feature; (3) INSTYLE.COM (+16.20% PVs, +39.67% UVs), where the popular Look of the Day clusters together multiple celebrity looks for the editors and readers to choose a favorite; and (4) travel site CONCIERGE.COM (+87.55% PVs, +17.79% PVs), which got scary traffic by spooking up the editorial in World's Creepiest Places that ran on partner Yahoo!'s home page and generated 8.5 million PVs.
| OCTOBER 2007 VERSUS SEPTEMBER 2007 DIGITAL MEDIA BOXSCORES |
| Media Sites/Parent |
URL |
OCT PV |
SEPT PV |
% Diff. |
OCT UV |
SEPT UV |
% Diff. |
Source |
| All Recipes/Reader's Digest |
allrecipes.com |
155,437,621
|
125,379,651
|
23.97
|
11,016,477
|
8,736,759
|
26.09
|
Omniture
|
| Allure/CondéNet |
allure.com |
2,163,591
|
1,851,979
|
16.83
|
201,354
|
190,379
|
5.76
|
Visual Sciences
|
| Architectural Digest/CondéNet |
archdigest.com |
1,356,475
|
1,238,212
|
9.55
|
66,412
|
60,208
|
10.30
|
Visual Sciences
|
| Atlantic, The |
theatlantic.com |
7,097,107
|
6,505,905
|
9.09
|
3,082,931
|
3,258,900
|
-5.40
|
Google
|
| Best Life/Rodale |
BestLifeOnline.com |
439,138
|
590,264
|
-25.60
|
96,630
|
172,187
|
-43.88
|
Coremetrics
|
| Better Homes and Gardens/Meredith |
bhg.com |
139,000,000
|
78,376,947
|
77.35
|
6,174,823
|
4,808,850
|
28.41
|
Omniture
|
| Bicycling/Rodale |
bicycling.com |
3,206,933
|
3,335,314
|
-3.85
|
528,739
|
365,575
|
44.63
|
Coremetrics
|
| Blender/Dennis Publishing |
blender.com |
4,298,677
|
2,191,767
|
96.13
|
947,148
|
589,541
|
60.66
|
Omniture
|
| Brides/Brides/CN Bridal Media |
brides.com |
29,713,539
|
29,433,035
|
0.95
|
1,029,645
|
982,086
|
4.84
|
Visual Sciences
|
| Budget Travel |
budgettravelonline.com |
2,249,944
|
3,416,166
|
-34.14
|
449,691
|
868,125
|
-48.20
|
Omniture
|
| Car and Driver/Hachette Filipacchi |
caranddriver.com |
37,482,656
|
36,351,646
|
3.11
|
3,409,220
|
1,868,054
|
82.50
|
Webtrends
|
| Car Craft/Primedia |
carcraft.com |
961,977
|
794,816
|
21.03
|
144,751
|
119,855
|
20.77
|
|
| Circle Track/ Primedia |
circletrack.com |
192,973
|
161,938
|
19.16
|
33,885
|
29,560
|
14.63
|
|
| Complex/Ekco |
complex.com |
1,953,589
|
1,740,553
|
12.24
|
322,750
|
329,028
|
-1.91
|
Google
|
| Cookie/CondéNet |
cookie.com |
347,161
|
347,834
|
-0.19
|
76,105
|
68,879
|
10.49
|
Visual Sciences
|
| Concierge/CondéNet |
concierge.com |
19,593,985
|
9,450,197
|
107.34
|
2,674,768
|
1,640,163
|
63.08
|
Visual Sciences
|
| CosmoGirl/Hearst |
CosmoGirl |
7,410,099
|
6,605,782
|
12.18
|
625,994
|
541,422
|
15.62
|
Omniture
|
| Cosmopolitan/Hearst |
Cosmopolitan |
29,611,313
|
23,905,849
|
23.87
|
1,559,019
|
1,400,311
|
11.33
|
Omniture
|
| Country Living/Hearst |
Country Living |
2,400,033
|
1,279,665
|
87.55
|
247,474
|
210,095
|
17.79
|
Omniture
|
| Cycle World/Hachette Filipacchi |
cycleworld.com |
2,634,976
|
2,176,458
|
21.07
|
240,155
|
172,171
|
39.49
|
Webtrends
|
| Dirt Rider/ Primedia |
dirtrider.com |
630,364
|
575,788
|
9.48
|
127,066
|
120,836
|
5.16
|
Nielsen
|
| Domino/CondéNet |
dominomag.com |
2,636,653
|
2,143,945
|
22.98
|
191,330
|
135,322
|
41.39
|
Visual Sciences
|
| Dwell |
dwell.com |
834,907
|
770,589
|
8.35
|
272,902
|
269,206
|
1.37
|
Clickability
|
| Elle/Hachette Filipacchi |
elle.com |
35,134,439
|
41,558,755
|
-15.46
|
765,977
|
858,602
|
-10.79
|
Webtrends
|
| Ellegirl/Hachette Filipacchi |
Ellegirl.com |
14,407,909
|
11,583,051
|
24.39
|
815,909
|
725,090
|
12.53
|
Webtrends
|
| Entertainment Weekly/Time Inc. |
ew.com |
75,138,658
|
33,747,055
|
122.65
|
2,508,000
|
1,982,000
|
26.54
|
Omniture/Nielsen
|
| Entrepreneur |
entrepreneur.com |
58,477,919
|
50,616,479
|
15.53
|
4,003,639
|
4,584,826
|
-12.68
|
Omniture
|
| Epicurious/CondéNet |
epicurious.com |
44,724,061
|
36,475,487
|
22.61
|
3,990,976
|
3,094,502
|
28.97
|
Visual Sciences
|
| ESPN |
espn.com |
1,848,764,000
|
1,887,902,000
|
-2.07
|
22,918,000
|
24,168,000
|
-5.17
|
MediaMetrix
|
| Esquire/Hearst |
esquire.com |
4,417,927
|
2,023,950
|
118.28
|
961,236
|
489,523
|
96.36
|
Omniture
|
| Fast Company/Mansueto Ventures |
fastcompany.com |
5,114,626
|
3,971,616
|
28.78
|
1,094,928
|
917,471
|
19.34
|
Omniture
|
| Firehouse/Cygnus Business Media |
firehouse.com |
7,906,482
|
7,944,629
|
-0.48
|
729,183
|
682,612
|
6.82
|
Hitbox
|
| Fitness/Meredith |
fitnessmagazine.com |
5,267,629
|
4,635,970
|
13.63
|
526,842
|
519,224
|
1.47
|
Omniture
|
| Food Network/Scripps Network |
foodnetwork.com |
209,315,000
|
183,071,000
|
14.34
|
8,457,000
|
8,180,000
|
3.39
|
Nielsen
|
| 4 Wheel & Off the Road/ Primedia |
4wheeloffroad.com |
974,732
|
672,581
|
44.92
|
147,228
|
98,301
|
49.77
|
Nielsen
|
| 4 Wheeler/Primedia |
4wheeler.com |
972,649
|
823,569
|
18.10
|
157,795
|
129,583
|
21.77
|
Nielsen
|
| Glamour/CondéNet |
glamour.com |
5,759,933
|
6,635,145
|
-13.19
|
433,000
|
488,807
|
-11.42
|
Visual Sciences
|
| Good Housekeeping/Hearst |
goodhousekeeping.com |
6,922,729
|
7,687,556
|
-9.95
|
903,737
|
1,005,369
|
-10.11
|
Omniture
|
| Golf Digest/CondéNet |
golfdigest.com |
3,171,534
|
3,597,606
|
-11.84
|
250,660
|
303,222
|
-17.33
|
Visual Sciences
|
| Golf for Women/ |
golfforwomen.com |
178,214
|
206,139
|
-13.55
|
37,633
|
31,031
|
21.28
|
Visual Sciences
|
| Hallmark |
hallmark.com |
106,819,220
|
94,775,230
|
12.71
|
8,477,938
|
7,693,200
|
10.20
|
Internal logs
|
| Harper's Bazaar/Hearst |
harpersbazaar.com |
837,047
|
519,710
|
61.06
|
91,719
|
80,368
|
14.12
|
Omniture
|
| HGTV/Scripps Network |
hgtv.com |
70,215,000
|
94,005,000
|
-25.31
|
3,925,000
|
5,175,000
|
-24.15
|
Nielsen
|
| Hot Rod/Primedia |
hotrod.com |
1,948,015
|
1,765,712
|
10.32
|
333,583
|
302,433
|
10.30
|
Nielsen
|
| House & Garden/ CondéNet |
houseandgarden.com |
944,184
|
490,352
|
92.55
|
90,415
|
64,104
|
41.04
|
Visual Sciences
|
| House Beautiful/Hearst |
housebeautiful.com |
1,665,675
|
1,737,496
|
-4.13
|
124,458
|
142,784
|
-12.83
|
Omniture
|
| Inc./Mansueto Ventures |
inc.com |
6,034,722
|
7,786,152
|
-22.49
|
750,113
|
681,647
|
10.04
|
Omniture
|
| Industry Week/Penton Media |
industryweek.com |
403,613
|
370,074
|
9.06
|
180,679
|
181,671
|
-0.55
|
Hitbox
|
| InStyle/Time Inc. |
instyle.com |
53,083,232
|
45,683,438
|
16.20
|
2,558,672
|
1,831,974
|
39.67
|
Omniture
|
| Kiplinger |
kiplinger.com |
6,930,251
|
5,236,103
|
32.36
|
1,059,668
|
773,425
|
37.01
|
Omniture
|
| Ladies' Home Journal/Meredith |
lhj.com |
6,689,977
|
6,997,414
|
-4.39
|
755,602
|
926,576
|
-18.45
|
Omniture
|
| Lucky/CondéNet |
luckymag.com |
2,151,360
|
1,741,170
|
23.56
|
165,650
|
169,785
|
-2.44
|
Visual Sciences
|
| Marie Claire/Hearst |
marieclaire.com |
2,412,484
|
2,080,290
|
15.97
|
419,991
|
342,695
|
22.56
|
Omniture
|
| Martha Stewart Living |
marthastewart.com |
64,255,268
|
40,657,664
|
58.04
|
3,329,936
|
3,143,875
|
5.92
|
Omniture
|
| Maxim/Dennis Publishing |
maxim.com |
64,115,372
|
60,000,000
|
6.86
|
4,676,502
|
3,989,445
|
17.22
|
Omniture
|
| Men's Health/Rodale |
menshealth.com |
19,728,637
|
18,215,160
|
8.31
|
2,116,797
|
2,043,213
|
3.60
|
Coremetrics
|
| Men's Style/CondéNet |
men.style.com |
27,769,386
|
28,096,979
|
-1.17
|
1,076,481
|
864,776
|
24.48
|
Visual Sciences
|
| Men's Vogue/CondéNet |
mensvogue.com |
755,317
|
542,390
|
39.26
|
159,344
|
89,482
|
78.07
|
Visual Sciences
|
| Motor Cyclist/ Primedia |
motorcyclist.com |
793,604
|
773,623
|
2.58
|
172,263
|
169,170
|
1.83
|
Nielsen
|
| New York Magazine |
nymag.com |
33,822,218
|
45,417,049
|
-25.53
|
4,866,621
|
4,517,709
|
7.72
|
Omniture
|
| New Yorker, The/CondéNet |
newyorker.com |
6,288,390
|
4,832,294
|
30.13
|
1,236,237
|
984,606
|
25.56
|
Visual Sciences
|
| Nickelodeon |
nick.com |
329,017,917
|
332,701,303
|
-1.11
|
13,385,203
|
13,208,996
|
1.33
|
Omniture
|
| Nickelodeon Jr. |
nickjr.com |
253,079,755
|
214,802,415
|
17.82
|
8,376,492
|
7,306,968
|
14.64
|
Omniture
|
| Organic Gardening/Rodale |
organicgardening.com |
385,573
|
393,953
|
-2.13
|
79,865
|
77,414
|
3.17
|
Webtrends
|
| Parade |
parade.com |
8,719,138
|
4,633,908
|
88.16
|
672,733
|
402,228
|
67.25
|
Hitbox
|
| Parenting/Bonnier |
parenting.com |
3,237,694
|
2,641,857
|
22.55
|
561,207
|
444,476
|
26.26
|
Omniture
|
| Parents/Meredith |
parents.com |
25,539,227
|
23,900,000
|
6.86
|
2,596,063
|
3,053,000
|
-14.97
|
Omniture
|
| PC World/IDG |
pcworld.com |
33,316,299
|
33,567,181
|
-0.75
|
2,491,000
|
2,736,000
|
-8.95
|
Hitbox
|
| People/Time Inc. |
people.com |
407,000,000
|
394,000,000
|
3.30
|
6,300,000
|
7,400,000
|
-14.86
|
Omniture
|
| People Espanol/Time Inc. |
peopleenespanol.com |
10,100,000
|
9,700,000
|
4.12
|
600,000
|
540,000
|
11.11
|
Omniture
|
| Popular Mechanics/Hearst |
popularmechanics.com |
7,872,487
|
5,302,158
|
48.48
|
1,901,213
|
1,549,976
|
22.66
|
Omniture
|
| Popular Photography/Hachette |
popphoto.com |
9,336,012
|
8,809,870
|
5.97
|
1,186,299
|
735,692
|
61.25
|
Webtrends
|
| Popular Science/Bonnier |
popsci.com |
5,892,107
|
6,031,345
|
-2.31
|
633,045
|
655,615
|
-3.44
|
Omniture
|
| Premiere/Hachette Filipacchi |
premiere.com |
7,597,542
|
4,874,601
|
55.86
|
486,006
|
274,168
|
77.27
|
Webtrends
|
| Prevention/Rodale |
prevention.com |
11,693,974
|
6,401,666
|
82.67
|
1,658,497
|
997,628
|
66.24
|
Coremetrics
|
| Quick & Simple/Hearst |
quickandsimple.com |
2,287,695
|
1,889,220
|
21.09
|
195,564
|
145,421
|
34.48
|
Google
|
| Reader's Digest |
rd.com |
6,208,908
|
5,173,038
|
20.02
|
1,262,511
|
1,005,976
|
25.50
|
Omniture
|
| Redbook/Hearst |
redbookmag.com |
6,494,125
|
4,979,526
|
30.42
|
511,269
|
705,576
|
-27.54
|
Omniture
|
| Road & Track/Hachette Filipacchi |
roadandtrack.com |
20,912,246
|
24,305,234
|
-13.96
|
1,128,889
|
944,907
|
19.47
|
Webtrends
|
| Rod & Custom/Primedia |
rod&custom.com |
369,397
|
389,000
|
-5.04
|
47,697
|
50,432
|
-5.42
|
Nielsen
|
| Runner's World/Rodale |
runnersworld.com |
13,835,918
|
12,418,528
|
11.41
|
863,084
|
817,922
|
5.52
|
Coremetrics
|
| Scholastic/ |
scholastic.com |
84,492,972
|
75,616,238
|
11.74
|
5,612,873
|
4,861,465
|
15.46
|
Omniture
|
| Scientific American |
sciam.com |
5,094,903
|
4,340,637
|
17.38
|
1,552,598
|
1,294,899
|
19.90
|
Omniture
|
| Self/CondéNet |
self.com |
6,572,090
|
5,549,612
|
18.42
|
845,362
|
365,698
|
131.16
|
Visual Sciences
|
| Seventeen/Hearst |
seventeen.com |
21,684,441
|
20,682,077
|
4.85
|
1,139,238
|
1,072,041
|
6.27
|
Omniture
|
| Slate/WPNI |
slate.com |
70,000,000
|
62,000,000
|
12.90
|
8,900,000
|
7,300,000
|
21.92
|
Omniture
|
| Sound & Vision/Hachette Filipacchi |
soundandvision.com |
1,955,205
|
2,236,473
|
-12.58
|
269,561
|
191,531
|
40.74
|
Webtrends
|
| Sporting News |
sportingnews.com |
36,010,776
|
21,007,268
|
71.42
|
2,362,459
|
2,288,303
|
3.24
|
Omniture
|
| Sports Illustrated/Time Inc. |
SI.com |
407,138,019
|
370,342,720
|
9.94
|
17,229,796
|
17,419,235
|
-1.09
|
Omniture
|
| Sport Truck/ Primedia |
sporttruck.com |
720,013
|
610,732
|
17.89
|
94,020
|
83,626
|
12.43
|
Nielsen
|
| Stuff/Dennis Publishing |
stuffmagazine.com |
7,514,865
|
7,439,290
|
1.02
|
743,091
|
611,522
|
21.52
|
Omniture
|
| Style/CondéNet |
style.com |
165,891,809
|
171,139,992
|
-3.07
|
1,667,765
|
1,828,444
|
-8.79
|
Visual Sciences
|
| Teen/Hearst |
teenmag.com |
1,520,153
|
1,238,711
|
22.72
|
120,558
|
147,671
|
-18.36
|
Omniture
|
| Teen Vogue/CondéNet |
teenvogue.com |
6,385,138
|
5,728,008
|
11.47
|
283,945
|
292,289
|
-2.85
|
Visual Sciences
|
| This Old House/Time Inc. |
thisoldhouse.com |
16,100,648
|
12,776,093
|
26.02
|
1,542,885
|
1,243,157
|
24.11
|
Omniture
|
| Time/Time Inc. |
time.com |
26,499,000
|
36,519,000
|
-27.44
|
4,444,000
|
4,058,000
|
9.51
|
Nielsen
|
| Town & Country/Hearst |
townandcountrymag.com |
58,584
|
47,979
|
22.10
|
28,567
|
24,876
|
14.84
|
Omniture
|
| TV Guide |
tvguide.com |
71,439,226
|
84,488,012
|
-15.44
|
8,349,664
|
8,855,931
|
-5.72
|
Webtrends
|
| US News Online |
usnews.com |
2,392,688
|
24,014,157
|
-90.04
|
2,868,944
|
3,105,132
|
-7.61
|
Omniture
|
| Vanity Fair/CondéNet |
vanityfair.com |
3,668,009
|
3,690,245
|
-0.60
|
628,047
|
512,207
|
22.62
|
Visual Sciences
|
| Weekly Standard |
weeklystandard.com |
5,134,020
|
4,869,652
|
5.43
|
1,557,886
|
1,559,564
|
-0.11
|
Urchin
|
| Wired/CondéNet |
wired.com |
27,600,226
|
19,794,331
|
39.44
|
6,725,593
|
5,087,866
|
32.19
|
Visual Sciences
|
| Woman's Day/Hachette Filipacchi |
womansday.com |
38,398,219
|
33,778,411
|
13.68
|
1,038,289
|
955,531
|
8.66
|
Webtrends
|
| Women's Health/Rodale |
womenshealth.com |
3,769,433
|
3,645,842
|
3.39
|
315,419
|
284,097
|
11.03
|
Coremetrics
|
| YM/CondéNet |
ym.com |
4,366,986
|
4,383,865
|
-0.39
|
93,096
|
89,400
|
4.13
|
Visual Sciences
|
|
PV = Page Views: Total page requests served from the site for the month and generally received from internal logs or third-party audit; NEW = Sites new to chart; UV = Unique Visitors: Unduplicated audience coming to the site this month, often retrieved from third-party-panel-based measurement services;
|
Steve Smith Archives
|
