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FROM THE FRONTLINES :: BUSINESS CASUAL
Smithsonian Takes Us to Puerto Rico
We love things that don't seem to make much sense at first glance. That's why when Smithsonian magazine invited us to the Museum of the City to help celebrate Puerto Rican tourism, we knew we were in for something crazy. And the night did not disappoint... Dancers performed in oversized masks that ranged from princesses to dragons. The costuming, along with a gobo that splashed Go Puerto Rico in crimson above the rum bar, was enough to warm up the light, airy museum space with Caribbean heat. The captivating performers were the focal point of the evening and even Smithsonian Media group publisher Kerry Bianchi was persuaded to join the act, promenading around the room with one of the traditionally dressed dancers. We left the event feeling enriched, satiated and happily shaking the tiny maracas included in our swag bags. Dancer from Danza Fiesta holding the Puerto Rican flag Kerry Bianchi, Group Publisher, Smithsonian Media; Marlitt Velasquez, Marketing and Promotion Officer, Puerto Rico Tourism; Reinaldo Arana, Business Development Manager, Puerto Rico Tourism; Madelin Morales, Rums of Puerto Rico; Rosie Walker, Marketing Director, Smithsonian Media Mintern Ben Korman, min's b2b editor Naomi Reiter, Kerry Bianchi and mintern Amanda McDavid
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Director of Marketing, B2B Media , 1105 Media, Inc.
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Its definitely an interesting mix of the Smithsonian magazine's collaboration with a Puerto Rican travel company, but such a recipe certainly brings a lot of flavor.