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FROM THE FRONTLINES :: BUSINESS CASUAL
Women’s Status in Media Kicked Around at Athletic Club
Kicking off the event, Dr. Bob Deutsch, cognitive anthropologist and founder of Brain-Sells, spoke about the cognitive differences between men and women, and said these differences make it beneficial for men and women to work together, especially in the post 9/11 business world that many feel necessitates a larger worldview. Next came a panel discussion, which included Tim Armstrong, president of advertising and commerce, North America, Google; Sheri Baron, president of Gotham Inc.; Trudy Hardy, marketing manager, MINI USA; Perry Yeatman, SVP, corporate affairs, Kraft Foods Inc., and Becky Quick, co-anchor, CNBC’s “Squawk Box.” Yeatman said, “Women shouldn’t talk themselves out of opportunities. If they don’t have the experience, they need to figure it out, and they will. Men can know nothing but never be in doubt.” Baron, whose agency has represented Maybelline for more than 30 years, said, “Building relationships between agencies and clients is almost more important than the actual work you do.” Yeatman added that women’s stereotypical emphasis on personal relationships can also help in foreign markets, where personal relationships are greatly emphasized. Armstrong added, “Women need to take two risks per day at work because it is so easy not to. They should also get a work entourage of people who will help them toward their career goals.” In response to the doubts that many women have about the past feminist diatribe that women can have it all, Yeatman stated that women can have it all, but not all at one time. It was an interesting revision on past feminist ideology at an event that featured passionate, down-to-earth women who do seem to have it all.  From left: Linda Yaccarino (Executive Vice-President/General Manager of Turner Broadcasting), Dr. Bob Deutsch, Trudy Hardy, Perry Yeatman, Tim Armstrong, Becky Quick, Laurel Rossi (President of Strategy Farm), and Sheri Baron
 From left: Sheri Baron, Tim Armstrong, and Perry Yeatman. More Business Casual
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