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Buyers, Seeking Quick ROI, Will Rely On Smart Targeting
Sunday, April 20, 2008

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M&A in the Downturn

Despite concerns about the flagging economy, expansion is still a goal for some b2b and consumer publishers. Some companies might even be more tempted in this climate to buy companies on the (apparent) cheap. But in this M&A market, wariness should be the byword.

Scott Peters, managing director of M&A broker Jordan, Edmiston Group,points out that second- or third-tier companies are ailing as a result of the downturn and are not in a position to grow by buying, while companies near the top of the food chain, like Penton Media, are still in the game. During the current downturn, potential buyers, he says, must be particularly judicious and targeted in their deals. (More of this premium story in b2b.)




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