Min Day 2008: Congratulations To Min's Digital Hall Of Famers...
Monday, April 21, 2008

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We brand it min Day, but our Maximizing Your Magazine Brand in a Digital World program comprised two min days (April 14-15) to accommodate three recognitions. Our Digital Hall of Fame, begun in 2006 with charter members including Christie Hefner (Playboy Enterprises), Jim Spanfeller (FORBES.COM), and Sarah Chubb (CondéNet), added five distinguished inductees: CondéNet editorial director Jamie Pallot (see page 1), People Group Digital president Fran Hauser, WASHINGTONPOST.COM/Newsweek Interactive publisher/ceo Caroline Little, CBSSPORTS.COM senior vp/g.m. Jason Kint, and TechWeb president Stephen Saunders.

We also honored: (1) CONCIERGE.COM/EPICURIOUS vp/publisher Christine deMaio (Sales Producer of the Year); (2) THESTREET.COM editor David Morrow (Online Editor of the Year), (3) BHG.COM (Team of the Year), and (4) PEOPLE.COM art director Scher Ford (Web Designer of the Year). She is pictured (above right) with min digital media editor Steve Smith.

...To Min's Best Of The Web Award Winners...

Too numerous to acknowledge all here (log onto MINONLINE.COM and see Steve Smith's Eye on Digital Media on page 5). Unofficial "rookie of the year" is PORTFOLIO.COM, with wins in Design and Uses of Interactivity.

...And To min's Magazine Brand Champions Sweet 16.

We recognized the best on the agency and client sides:

Wal-Mart senior media manager White, who is the linchpin to the retailer's expanding print-ad campaign and made three flight connections to get from Bentonville, Ark., to New York, is pictured here. (Sweet 16 issue will accompany the May 19 min.)

Thank you to our min Day Sponsors...

Attributor               Dwell           Job Target                      Meredith Corp.                   Parade
BPA  WW Int'l       Fast             The Magazine Mgr.        Nstein Technologies       Talkpoint
Convera                InXpo           Medialink                        Optaros

...And Thank You To min Day Keynoter John Skipper.

The ESPN executive vp/content (since October 2005) was a star in the 1980s in building Rolling Stone's marketing and circulation. Next, at Disney Publishing (1991- 1996), Skipper was key to corporately integrating Discover/Disney Adventures/FamilyFun, which was novel at the time.

Then came ESPN, which, as general manager, he launched in 1998, and the rest is history. Skipper wittily shared his tricks of the trade with the min Day audience, and our conclusion is that ESPN may not be the happiest place on earth (that's Disneyland), but it's close. (All photographs are by Doug Goodman.)

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