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Lindsay's Nude And Everyone Else Is Well Dressed: Digital Boxscores
Saturday, April 12, 2008

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The general observation is that Fashion Week in New York two months ago helped break traffic records at NYMAG.COM (+341.81% page views, +119.80% unique visitors versus January). But the star, of course, was a naked Lindsay Lohan. The infamous Bert Stern re-creation of Marilyn Monroe's final shoot in New York magazine ran as a gallery at the site. With obviously, more than a few hits, it turned Lohan into a Web phenom.

Meanwhile, CondéNet's STYLE.COM (+78.90% PVs, +19.46% UVs) rode the worldwide Fashion Weeks to new highs. POPSCI.COM (+22.09% PVs, +50.74% UVs) had a big fashion moment in February, an uptick off of its own recent makeover. See our premium Digital Media Chart.

TOP 10 By Unique visitors highest % gain with minimum of 156,000 UV         

URL

FEB
UV 08

JAN
UV 08

% DIFF

 

Source

harpersbazaar.com

381,603

109,851

247.38

Omniture

esquire.com

3,646,466

1,290,786

182.50

Omniture

nymag.com

9,654,253

4,392,201

119.80

Omniture

archdigest.com

156,338

82,627

89.21

Visual Sciences

industryweek.com

226,127

119,655

88.98

Hitbox

mensvogue.com

771,890

458,832

68.23

Visual Sciences

popsci.com

1,037,925

688,548

50.74

Omniture

complex.com

240,479

173,220

38.83

Google

men.style.com

1,413,840

1,057,660

33.68

Visual Sciences

prevention.com

2,873,085

2,193,974

30.95

Coremetrics

 Unique Visitors: Unduplicated audience coming to the site this month, often retrieved from third-party panel based measurement services




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