EYE ON ADVERTISING

Publishers Taking Editors on Sales Calls: Part Two—The Cons
Iris Dorbian

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The once-sacred "church-state" separation has all but vanished as the editor's name and persona have become vital to the marketing of the magazine. Last week, I wrote of the support of editors making sales calls, with Parents editor-in-chief Sally Lee saying that she liked the give-and-take with...


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