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Content marketing-or custom media-comprises 30% of b2b marketing budgets, according to a March 2008 study conducted by Junta42 and BtoB Magazine. The custom media industry is growing by about 20% annually, said American Business Media president and CEO Gordon Hughes at ABM's July 16 custom media breakfast...
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- ASBPE Targets b2b Publishing — September 29, 2008
- Wall Street Bailout Could Lift b2b — October 6, 2008
- Down Market Hits Luxury Fashion — August 11, 2008
- Digi-Mags Take Another Run at the Market — October 8, 2007
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