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Chic Cross-Promotion Rules at Impressions

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Back in May 2007, Nielsen Business Media's EMB magazine was folded into Impressions (see Minonline.com/b2b/7326.html). "We're now seeing the uptick of that strategic decision," says Impressions associate publisher Laurie Gonz, referring to Impressions' nearly 10% increase in ad page sales YTD and 3.39% gain...


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