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ROI Claimed For Vertical Search, But What Is It?

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Publishers must weigh all sorts of online and live, in-person event options as they try to figure out how to account for the loss of print ad dollars. Vertical search is just one of many options and, even worse, it's so new that before publishers can even figure out how much to invest in it and what the...


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IN THE CURRENT ISSUE OF MIN'S B2B
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