|
|
Entry Deadline: December 7, 2007 (postmarked)
Late Entry Deadline: December 14, 2007 (postmarked)
Download the entry form |
|
|
- Sales Producer/Online
- Web Designer
- Web Editor
- Web Marketer
- Hall of Fame
|
|
- Advertiser Program
Honoring a magazine's outstanding digital advertising/sponsorship programs for its clients, either one particular program or a series of programs that offer advertisers best-in-class marketing opportunities online.
- Blog/s and or/videologs
Recognizing a magazine-branded web log or videolog written by a magazine staffer, this category will honor outstanding blogs and/or videologs that forward the brand's message, drive traffic and audience interest, and exploit the use of these new formats.
- Community/Social Networking
Saluting a magazine web site for outstanding use of community building online and offering a robust social network online.
- Design
Recognizing design excellence throughout the entire site.
- E-commerence/Merchandizing
Recognizing a site's effective use of online sales of subscriptions, events and other offerings including magazine-branded merchandise. Additionally, magazine sites that sell partner's products will also be considered.
- E-Mail Newsletter
Recognizing superior use of an electronic newsletter to extend the magazine brand onto the email platform.
- Integration with Print
Honoring the best cross-promotion and cross-pollination between print and online products.
- Job Board
The winner in this category will be recognized for a job/career center that is the go-to site for job listings or postings and other unique features; is well-designed, tailored to its community, and provides outstanding ROI for the publisher.
- Marketing Campaign
Recognizing an online or offline marketing initiative to promote a Magazine brand's Web site or other online initiative. This category is to recognize outstanding marketing efforts for a Web-related site or initiative. Campaign can include an integrated program that includes marketing of the Web site and other brand-related programs.
- Microsite/Customized Website
Recognizing outstanding online special sections -- sponsored or not -- by a magazine Web site. Judges will consider content, design, positioning of sponsor/s (if applicable) and overall success (traffic and revenue) of this microsite.
- Mobile Application
Recognizing a magazine's effective use of the mobile platform to enhance the brand and extend its content to existing and new audiences.
- New Site
Honoring an outstanding new Web site among magazine brands, judges will base the winning site on editorial, design, navigation, and overall contribution to the community the site serves. Do not enter microsites in this category; this award is for a full-fledged new site.
- Podcast or Videocast
The winner of this category will have set the standard for oustanding podcasting or videocasting through effective use of this technology that also furthers the brand's mission.
- Premium Site
Honoring the best subscription-based sites or areas of free sites where readers pay for content.
- Redesign/Relaunch
This award recognizes sites that have executed a substantial redesign/relaunch over the past 12 months. Sites will be judged on the "before" and "after" design and how the new design is meeting stated goals.
- Special Online Coverage
This award recognizes outstanding online coverage of a particular event or issue, taking into account the overall presentation of quality of editorial, design and overall layout of the special coverage (ie presidential elections, Olympics, war on terrorism) on the site.
- Uses of Interactivity
Recognizing the best efforts to engage readers interactively, whether it's through chat rooms, customized content, portfolio creation or other means that allow visitors to "use" your site.
- Video: Magazine-Branded Show
Magazine-Branded Show: This category is tailored to video programs presented by a magazine by its staff and offered on a magazine branded web site and/or other sites. The video can be sponsored/have advertising. Please provide link to the show, or a CD. Judges will look at quality of program, including content and video production, and the reception from the viewing community.
- Video: Overall Use of Video
This category will take into consideration all video programming on a magazine site, whether it's advertiser video or magazine-branded shows. Provide links to the site and information on each programming, including target audience and viewer statistics.
- Virtual Tradeshow
Recognizing a magazine trade show or conference that is online-only (does not include Webinar-only programs but the trade show can include a Webinar component). Judged on ROI of conference and number of attendees, advertisers, content and creativity.
|
The Judges
A distinguised panel of judges will evaluate your entry based on evidence of success in meeting your campaign’s objectives. Be sure to provide as much concrete evidence of success as possible. State objectives for the campaign or initiative, the criteria by which you measured your results, and both quantitative and qualitative data demonstrating results in meeting those objectives.
Judges will use the following criteria to judge your campaign and program:
■ Strategy ■ Creativity ■ Implementation ■ Resourcefulness ■ Return on Investment ■ Overall
To Sponsor min’s Best of the Web Awards program and event contact Debbie Vodenos at 301/602-5729 or dvodenos@accessintel.com.
For questions about min’s Best of the Web Awards contact Lana Zektser at 301/354-1851 or lzektser@accessintel.com. |
|
|
