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Advertorial: Reader's Digest, "Service Stars" -- Four-Part Advertorial Series for U.S. Army
For families of young people who are Army recruits or who are in the process of deciding to join, it can be a psychological ordeal, particularly when the country (as it is now) is engaged in a war overseas. Last year, Reader’s Digest, in partnership with the U.S. Army, presented an extraordinary...more

Custom Publishing Project: MindShare/Time Warner/American Express, The Ticket
Last year, American Express teamed up with four top Time Warner magazines—Sports Illustrated, People, Entertainment Weekly and Time—to create “The Ticket,” which was the name of a custom 11x17 glossy broadsheet publication that combined the editorial efforts of these brands. The...more

Event/New Event Programming: National Geographic Magazine, Experience Parks and Conservation
In addition to disseminating geographic knowledge to budding explorers and aficionados, National Geographic Magazine’s other prime mission is promoting the conservation of the world’s most precious natural and historical resources. Last year, it dovetailed its special October series, “The...more

Top Integrated Marketer: Yung Moon, Executive Director of Creative Services at SELF Magazine
“If you had asked me when I was a kid what I would be doing in 20 years, this is not necessarily where I would have imagined ending up,” muses Yung Moon, executive director of creative services at SELF magazine. Trained to be an artist, with degrees from Williams College and the Art Institute of...more

More Min's Advertising Report Stories
  • Sweepstakes: SmartMoney, "The Fantasy Portfolio Manager Challenge"
  • Print/Online Bundle: WIRED Media, Xerox Custom Cover Project
  • Platinum Winner: Bonnier Corp., Field & Stream's Heroes of Conservation
  • Platinum Winner: People, People's Sexiest Man Alive Series
  • Total Integrated Program: ESPN, ESPN The Magazine's Next 2007
  • The Sweet 16 Issue: Connect and Integrate
  • Brenda White - Vice President, Director of Print investment, Starcom
  • Jeff Bell - Corporate Vice President of Global Marketing, Interactive Entertainment Business, Microsoft
  • Bill Hebel - Senior Vice President and Media Director, Slack Barshinger
  • The Sweet 16 Issue: Jan Thompson - Vice President, Marketing, Nissan and Infiniti

  • More...
     
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    Going Green: Outstanding Green Business Practices

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