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Promo Product Believes in Advertising...and Branding
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Home Media Gets Creative With Movie Studio Pitch
It's one thing to fill a need--be it for content, instruction or a network. A savvy publisher like Home Media Magazine's T.K. Arnold takes it to the next level by selling something advertisers and marketers didn't even know they needed. "One of our top advertisers, New Line Home Entertainment, was being...more

Redmond Developer Integrated From Get-Go
United Business Media's Game Developer gained nearly 222% in May 2008 ad pages, compared with last year (see related story, page 6) and 1105 Media's Redmond Developer News is up nearly 46% during that period, making these books among the standouts in the Developer boxscores. RDN also enjoyed a more than 31%...more

Game Developer Big Fish in Small Pond
United Business Media's Game Developer--part of the Think Services division of UBM--dominated the developer category boxscores in June 2008 (see related story, page 4), which undoubtedly helped propel the title to the number two spot on our Top 20 Titles by % Gain table for June 2008, compared with last...more

Redmond Developer
United Business Media's Game Developer gained nearly 222% in May 2008 ad pages, compared with last year (see related story, page 6) and 1105 Media's Redmond Developer News is up nearly 46% during that period, making these books among the standouts in the Developer boxscores. RDN also enjoyed a more than 31%...more

More Boxscore Junkies Stories
  • That '70s Economy: Auto Book Gets Integrated
  • Government-Like b2b Streamlining at Penton's
  • Telecommunications Ad Pages And Revenues (January-May 2008/2007)
  • Engineering Ad Pages And Revenues (January-May 2008/2007)
  • Nielsen Travel Group Sees Future in Virtual World
  • Transportation Down Despite Falling Gas Prices
  • Retail Food Books Show Signs of Undernourishment
  • Banking Books Boxscores Free Fall
  • Traders Mag
  • Broadcast Yourself-at the Expense of Ads?

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