| Displaying 1 - 20 of 74 matching stories. |
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| 07-03-2008 |
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E-Mail: Most Popular Form of Direct Reponse
According to a new survey of large U.S. corporations conducted by Direct Partners, New York, e-mail is now the most popular form of direct response marketing. One of its key findings is that e-mail is used primarily by 35% of companies compared to 25%, which...
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| 06-30-2008 |
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Measuring WOM Campaigns
Although there is much chatter that the word-of-mouth marketing industry is moving toward standardizing an ROI metric, none has materialized as of yet. This quest has become a number-one priority, according to industry observers. However, word-of-mouth...
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| 06-30-2008 |
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Multi-Channel Consumers Spend More But Not as Loyal
Though multi-channel consumers spend nearly twice as much as their single-channel counterparts, on average they are more likely to purchase from multiple provides, according to a recent study conducted by Opinion Research Corporation. The study also says that...
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| 06-30-2008 |
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Zenith Optimedia Forecasts Lowered U.S. Ad Spend—But Overseas Higher than Expected
It probably shouldn't come as a stunning surprise to industry insiders, given the plummeting economy and the ongoing credit crunch, but for the second time in three months, Publicl Group's has downgraded its 2008 ad spending forecast for North America and...
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| 06-27-2008 |
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Alcohol Advertisers are Doing a Good Job Targeting Adults, says FTC
A new report just released by the Federal Trade Commission says the alcohol industry has done a good job in making sure its advertising is targeted—and marketed—to adults. The chief finding supporting this conclusion is...
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| 06-26-2008 |
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Politicians Fearful of Google/Yahoo Implications
The recent Google/Yahoo ad deal has raised some concern for Beltway officials who fear its long-term ramifications may translate eventually into a monopoly. Yesterday, talk of the partnership between the Web portals dominated hearings held by the U.S. House...
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| 06-26-2008 |
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Parents Leery of Ads Targeting Kids
According to a recent School Family Media survey of almost 1,200 PTO and PTA moms, more than 73% feel that promotional materials or advertising aimed at parents are more acceptable than those targeting kids. Only 3% said that advertising aimed at children is...
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| 06-25-2008 |
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Interactive Media Spending on the Rise
According to a study released by GroupM, interactive media spending, which includes online advertising, mobile and gaming, is on an upward trajectory. The...
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| 06-24-2008 |
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Google: Most Trusted Brand, says Poll
According to the findings of the just released Harris Interactive Reputation Quotient study, Google is now ranked as the most trusted brand in terms of repuation. Google, which wasn't on the list four years ago, beat out rival Microsoft, which topped the list...
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| 06-23-2008 |
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Show and Tell with PopSci
Earlier this year, Sean Captain, senior technology editor of Popular Science, the 136-year-old general interest publication, moderated a breakout session entitled “10 New Technologies You Never Heard Of” at the Consumer Electronics Show in Las...
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| 06-23-2008 |
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Newspapers Hit by Declining Ad Revenue: Worst Year Yet
One of the tragedies of the digital age is its adverse effect on the lifeline of newspapers, particularly the advertising side that is its chief sustenance. Sadly, this past year, ad revenue reached a nadir where newspapers are concerned. Compounding the...
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| 06-20-2008 |
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As More Execs Leave Yahoo, Wall Street Loses Confidence in Web Portal
Following the heels of Yahoo's advertising deal with Google that was announced last week, the Web portal is continuing to experience an ongoing exodus of top echelon staffers, which include three executive vice presidents and two senior vice presidents...
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| 06-19-2008 |
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New Report: Media Revenue Expected to be $2.2 Trillion by 2012
According to a PricewaterhouseCoopers annual forecast released on Wednesday, global entertainment and media revenue is expected to rise by an average of 6.6% a year to $2.2 trillion by 2012. Playing high-profile roles in this growth will be...
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| 06-18-2008 |
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"Fast Company": Phoenix Rising
Three years ago Fast Company was the unwanted step-child following the dissolution of parent publisher, Bertelsmann’s Gruner + Jahr. It was at its lowest point until a savior soon appeared in the guise of Chicago-based Morningstar CEO Joe Mansueto...
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| 06-16-2008 |
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Gay Marriages May Equal $$ for Marketers
According to a study conducted by the Williams Institute at the University of California, Los Angeles, California may get an infusion of $683.6 million in direct spending over the next three years, thanks to California couples and out-of-state couples...
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| 06-16-2008 |
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Many Companies Unaware of Go-to-Market Deficiencies
According to a CMO Council study, the majority of global companies are aware of their deficiencies in their go-to-market capabilities, as well as in their marketing and sales processes. The study confirmed what before was only an assumption—that some of...
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| 06-16-2008 |
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Publishers Taking Editors on Sales Calls: Part Two—The Cons
The once-sacred "church-state" separation has all but vanished as the editor's name and persona have become vital to the marketing of the magazine. Last week, I wrote of the support of editors making sales calls, with Parents editor-in-chief Sally...
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| 06-13-2008 |
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Yahoo Rejects Microsoft's Wooing; Runs Off with Rival Google
Seems that the latest chapter in the fourth-month-old Microsoft/Yahoo saga has come to a dramatic end. Apparently, Yahoo has blown off its suitor and reached an agreement with its biggest rival Google. One condition of the new, nonexclusive deal is that Yahoo...
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| 06-12-2008 |
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Ad Spending Flat in First Quarter '08
Looks like the economy is beginning to wield its effects on the advertising sector, judging by a new report from TNS Media Intelligence. Tracking ad spending during the first quarter of 2008, the report said that overall it went up a total of 0.6% as opposed...
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| 06-12-2008 |
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Surprising Move: Bell to Leave Microsoft
Jeff Bell, who was honored last year as one of min's "Sweet 16," is making a milestone transition in his professional life: He is leaving Microsoft after two years...
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