Boxscore Junkies Archives
Displaying 1 - 20 of 32 matching stories.
09-15-2008 Steve Smith's Eye On Digital Media: June Boxscores "Mix It Up."
The proverbial mixed bag dropped on consumer branded media in June as some sites wither under the summer heat and others trot gaily into the surf. ESSENCE.COM (+17.42% page views/-33.40% unique visitors versus May 2008) did both. There was "unique"...
08-04-2008 Digital Doldrums: b2b Sites Weather a Traffic Recession
By Steve Smith, Digital Media Editor for min, min's b2b and Minonline.com Mirroring the hard times throughout the economy, traffic to business information sites declined almost universally in May. The standard dip was slight in most cases, with most titles...
06-30-2008 Steve Smith's Eye on Digital Media, April Boxscores: A Grown-Up Miley Cyrus "Grows" Vanityfair.Com.
Vanity Fair editor-in-chief (since August 1992) Graydon Carter does it again. Annie Leibovitz's surprising "non-Hannah Montana" photographs of Miley Cyrus in the May VF got America talking and American eyeballs on VANITYFAIR.COM. Late-April Miley...
05-26-2008 Digital Boxscores: Hoops Watchers Dribble Past b2bs
By Steve Smith, Digital Media Editor for min, min's b2b and min's Digital Media Report Office-bound eyeballs must have been dodging in and out of online college hoops coverage in March, since performance among the business information sites was mixed at best...
05-26-2008 Steve Smith's Eye on Digital Media, March Boxscores: Basketball And Politics Are "Primary Colors."
Double-digit gains visited many consumer sites in March, amid good news from the Magazine Publishers of America that the cumulative magazine Web site audience in first-quarter 2008 was +11.9% versus the same period last year. College basketball's "March...
04-14-2008 Lindsay's Nude And Everyone Else Is Well Dressed In A Fashion Week Month. February 2008 Digital Boxscores
The general observation is that Fashion Week in New York two months ago helped break traffic records at NYMAG.COM (+341.81% page views, +119.80% unique visitors versus January). But the star, of course, was a naked Lindsay Lohan. The infamous Bert Stern...
03-17-2008 Steve Smith's Eye on Digital Media--Jan. 2008-vs.-Dec. 2007 Boxscores: No Bridal-Site "Wedding-Bell Blues," Plus A "Primary" Surge.
January is always a strong comeback month for content, but this post-holiday season seemed to be super-charged with excellent features from the major brands. Wedding planners were eating page views like canapés at BRIDES.COM (+106.70% page views/...
03-17-2008 Digital Media Boxscores: January 2008 versus December 2007
JANUARY 2008 VERSUS DEDEMBER 2007 DIGITAL MEDIA BOXSCORES Media Sites/Parent URL JAN PV DEC PV % Diff. JAN UV DEC UV % Diff. Source All Recipes/Reader's Digest allrecipes.com 172,372,008 218,409,950 -21.08 12,259,053 15,384,374 -20.31 Omniture...
02-25-2008 Steve Smith's Eye on Digital Media: December 2007 Boxscores--Holiday Online Gluttony For Food, And For Boys And Their Toys.
Most magazine branded content sites took a natural hit from the holiday shopping season in December, although the Online Publisher's Association's Internet Activity Index reported that 17.5% of people's December online time was on commerce sites, +2.9% versus...
02-11-2008 Steve Smith's Eye on Digital Media: November 2007 Boxscores: Food Sites Always Have Something To Be Thankful For.
What chocolate is to Valentine's Day, turkey and all the trimmings are to Thanksgiving, so double-digit-percentage November-versus-October growth is the norm. CondéNet's EPICURIOUS.COM (+42.14% page views/+35.50% unique visitors versus October) broke...
12-10-2007 Steve Smith's Eye On Digital Media--October Boxscores: Houseandgarden.Com, Too, Will Be Missed.
October was predictably strong for most of the service magazine sites as Halloween ideas and a seasonal refocus on the home scared up substantial spikes at Meredith's BHG.COM (+77.35% page views, +28.41% unique visitors versus September), and Hearst's...
12-07-2007 min's September 2007 Versus August 2007 Digital Media Boxscores
SEPTEMBER 2007 VERSUS AUGUST 2007 DIGITAL MEDIA BOXSCORES   Media Sites/Parent URL SEPT PV AUG PV % Diff. SEPT UV AUG UV  % Diff.   Source All Recipes/Reader's Digest allrecipes.com 125,379,651 118,482,135 5.82 8,736,759 8,381,261 4.24 Omniture...
10-29-2007 Steve Smith's Eye on Digital Media: August Boxscores Are Britney "Allure"-Ing--And Britney Revealing.
The typical monthly traffic at ALLURE.COM actually is rather demure, with 1.5 million page views and maybe 200,000 unique visitors. But when Britney Spears takes her clothes off, the eyeballs rushed in to the tune of 11 million page views/1 million unique...
10-22-2007 MIN's November Monthly Boxscores
  NOV. 2007 NOV. 2006 % of Diff. YTD 2007 YTD 2006 % of Diff. ABA JOURNAL 20.10 23.25 -13.55 230.73 231.73 -0.43 ALLURE 116.68 111.30 4.83 1,547.52 1,403.46 10.26 ALL YOU 114.00 120.42 -5.33 994.85 977.69 1.76 AMERICAN BABY 73.04 66.77 9.39 623.83 618.60...
10-08-2007 Steve Smith's Eye on Digital Media: July Boxscores: Hearst/Rodale/Condénet Beat Back The Heat.
Summer Web traffic has become more uneven and unpredictable than the "holiday hiatus" stereotype from just a few years ago. Today, with the Web truly woven into every lifestyle and a reference point for every activity, traffic patterns have more to...
08-27-2007 June Boxscores: News, Not Fashion, Takes A Summer Plunge
Many consumer sites took a dive in June as Webiziens embarked on their traditional flight away from their LCDs and keyboards. News wilted most significantly: TIME.COM (-52.54% page views/-17.48% unique visitors versus May) and USNEWS.COM (-13.71% PVs/-14.97%...
07-30-2007 Steve Smith's Eye On Digital Media: Time.Com's 100 Thank-Yous.
May is always tough on consumer sites as the weather warms, but TIME.COM (+137.48% page views, +15.82% unique visitors versus April) beat spring fever with its Time 100 franchise. The list has attracted more than 20 million page views since it launched and...
06-11-2007 March Boxscores: Sullivan Travels (Theatlantic.Com) 
By Steve Smith March Boxscores: Sullivan Travels (Theatlantic.Com) And Bicycling.Com Rides Once a modest companion site to low key but high-brow publication, THEATLANTIC.COM (+42.48% March page views, +26.96% unique visitors versus February) has become a...
06-11-2007 Eye On Digital Media: March Boxscores: Sullivan Travels (Theatlantic.Com) And Bicycling.Com Rides
By Steve Smith March Boxscores: Sullivan Travels (Theatlantic.Com) And Bicycling.Com Rides Once a modest companion site to low key but high-brow publication, THEATLANTIC.COM (+42.48% March page views, +26.96% unique visitors versus February) has become a...
06-04-2007 Remodeling Market Up, Books Not
A Case Study In Migration Why is an incredibly robust market not fueling ad page gains in a niche with only two books? As you will see in the writeup below, this market is one of many in which revenue is migrating from print to the Web. In this case, single...
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