How Much Is That License in the Window?
As publishers scramble for new revenue sources, some companies are turning inward to see how decades of archived media assets can be combined with e-commerce engines to create content licensing portals. SPIN magazine, for instance, launched a site last month where other publishers could access 25 years of images under a range of fees and usage parameters. A reuse of a recent Lady Gaga image as a magazine cover will run you $2,035. At Life.com, the newly opened home to the legendary magazine brand is both...